SEM-based Analysis of Factors Influencing the Purchase Intention of Electric Vehicle Consumers

Consumers' purchase intention plays an important role in the development of electric vehicle industry. Based on SOR model, this paper investigates factors influencing consumers four dimensions: product attributes, environmental perceptions, charging policies, and subjective norms. The results show that: attributes perceptions may influence consumers' perceived risk, improving performance reducing pollution production process will increase willingness to purchase; policy regulation have significant effects through value help improve purchase. Improving helps enhance intention; pay more attention vehicles than risk. Accordingly, proposes that car companies should focus vehicles, strictly control process, develop marketing strategies, jointly with relevant departments intention.